Saturday, April 9, 2011

In case you missed last year's news...

...the future is here. IBM introduced color sensitive billboard which has a built-in camera that detects the different color clothing of someone who stands in front of it, and the billboard changes colors based on that color.

We all know that color can be very persuasive when it comes to buying decisions. Different consumers respond to different colors in different ways. Ask for me, I am not sure if I would be convinced to buy a product or service just with this but I would definitely like to see a company which would be the first to use this innovation. I wonder how soon before this technology gets implemented in our everyday lives.

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